Despite decades of awareness efforts, Female Genital Mutilation (FGM) remains a deeply rooted practice in Somali communities. Arrin took a different approach by using one of the most powerful and culturally resonant forms of communication in Somali society: suugaan (poetry and oral tradition).
Recognising that Somalis have historically used poetry and song to communicate, remember, and emotionally connect with important messages, Arrin worked with renowned Somali poet Siddiiq Burmad, Chairman of Arrin and one of the most prominent and widely loved contemporary Somali poets, to create a powerful poetic message on FGM.
The poem takes the audience through the girl’s experience—from the moment she is subjected to FGM and the pain she endures, to the physical and emotional consequences that can follow her throughout life. It also addresses a painful reality: many girls suffer in silence because those closest to them may be responsible for the cutting, while cultural stigma can make it difficult to speak openly about FGM-related health problems.
The poem is performed by a Somali mother speaking directly to other mothers, accompanied by the traditional drum and vocal style associated with Somali women’s musical traditions. This cultural authenticity gives the message a distinctive emotional power.
Its recurring plea is simple and memorable:
“Ha gudin hooyooy, sidaa ha u gelin ilmaha, ileen may galabsanine.”
Do not cut her, mothers.Do not put your child through this—she does not deserve it.
What makes the film powerful is its simplicity. Rather than presenting another conventional awareness campaign, Arrin transformed a critical social message into a culturally familiar artistic experience—one designed to be felt, remembered, and shared.
Watch the video clip below
Read more: Turning Somali Culture into a Powerful FGM Awareness Message